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Design Thinking for Strategic Innovation

ebook

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. 

  • An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
  • The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
  • Author Idris Mootee is a management guru and a leading expert on applied design thinking 
  • Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: August 13, 2013

    OverDrive Read

    • ISBN: 9781118748688
    • File size: 21153 KB
    • Release date: August 13, 2013

    EPUB ebook

    • ISBN: 9781118748688
    • File size: 21153 KB
    • Release date: August 13, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

    As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. 

  • An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
  • The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
  • Author Idris Mootee is a management guru and a leading expert on applied design thinking 
  • Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: August 13, 2013

      OverDrive Read
      ISBN: 9781118748688
      File size: 21153 KB
      Release date: August 13, 2013

      EPUB ebook
      ISBN: 9781118748688
      File size: 21153 KB
      Release date: August 13, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English